Story Behind My Logo

The logo for my website is not coincidence. It has a back story and deep meaning for me.

Story

Many of you associate me with Germany. Sometimes people speak broken German to me with aim to connect on personal level, but the thing is I live in Germany only because my husband is German. I am born, grew up, studied and worked in Latvia. Next week my small, but brave country will celebrate 100th anniversary. I am huge patriot of my country and in my local circles well known for distributing tourism information about this green and untroubled place on earth.

We Latvians are very proud of our culture – locally (dances, songs) and internationally (music, science, sports). Big part of our cultural heritage are signs, known and used since Middle Stone Age. My logo is one of those signs.

meaning

Sign of Laima (fortune) is proved to be one of the oldest known signs in Latvian (Baltic) culture. Laima is known as peoples life path giver, fortune. Displayed a fire needle – symbol of nature, evergreen as omen of not giving up. Another explanation is based of feathers of birds, which symbolises the soul.

Sing of Laima has a branching – Swab of Laima. Placed horizontally and extended.

Meaning: A soul keeper. Sweeps away the undesirable.

Why it is important to me

When I moved to Germany I faced many struggles: alone without family, friends and business contacts, I had to start all over again. Of course my husband was supporting me all the way, but he is from different domain and his friends and family are his, not mine. Especially hard it became when my mother got sick and died.  I felt like i was loosing my roots. I felt torn between two families, two countries, two cultures, two realities. I felt lost in translation. Belonging really nowhere, except my safe place – my little family around me.

What helped me, was reading Latvian literature, listening and singing Latvian songs. Reconnecting, rebuilding with my origin, but this time without my mother.

On the way I rediscovered Swab of Laima and gave another meaning to it:
>>>   all my stories in the past. everything what made me – me
<<<   everything, what expects me in the future. the person I will become
|||       living now and here. me as connection node for two stories, two countries, two cultures, two realities